Best Western Celebrates Successful Year with Accelerated Expansion Across Asia
Bangkok (Thailand) – November 29, 2017 (travelindex) – Best Western Hotels and Resorts is celebrating yet another successful year in Asia, with multiple new hotels being launched in key business and leisure destinations all across the region.
So far in 2017, Best Western has opened nine new hotels in Asia, located in Myanmar, Japan, Indonesia, Thailand and the Philippines. These have included two brands which are entirely new to the region – BW Premier Collection® and SureStay Plus® Hotel by Best Western – providing further choice for guests in all segments of the market.
The company’s rapid expansion will gather pace in the coming months and years. Following the signing of eight new hotels in three Asian countries – Japan, Thailand and Vietnam – in 2017, Best Western’s regional pipeline now features 24 hotels containing over 1,000 rooms.
“Best Western is already one of the most popular international hotel brands in Asia, and we are delighted to introduce more industry-leading properties to guests in this exciting, up-and-coming region,” said Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia.
“Since 2015, we have launched eight new global brands, taking our total portfolio to 11 brands covering almost every section of the market, from economy SureStay Plus Hotel by Best Western to upper-upscale BW Premier Collection. We are also catering to the dynamic millennial market with our new cutting-edge concepts, Vīb® and GLō®.
“We look forward to introducing guests to even more of these innovative new brands in the future, as we continue to develop a collection of high-quality hotels in key cities and resort locations, as well as emerging destinations all across Asia,” Olivier added.
“Best Western is excited to be expanding its brand portfolio all across Asia,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “These new hotels, a number of which come from Best Western’s new generation of hotel brands, diversify Best Western’s offerings across the region and appeal to travelers of all types. We look forward to providing guests with an exceptional experience in some of Asia’s most popular destinations.”
The company’s Asian expansion will start immediately, with two new hotels scheduled to open in Indonesia before the end of 2017 – Best Western Kamala Jimbaran in Bali and Best Western Kindai Hotel in Benjamasin.
In 2018, five more Best Western-branded hotels are on track to open their doors. These include Best Western Sapporo Odori-Koen and Best Western Yamagata Airport in Japan; Best Western Hotel Metro Clark in the Philippines; Best Western Ahlone in Myanmar’s commercial capital Yangon; and Vīb Sanam Pao in Bangkok. Designed specifically for the thriving millennial market, the new-build Vīb Sanam Pao will mark the debut of Best Western’s exciting new Vīb hotel concept in Asia.
Another eleven new Best Western-branded hotels are then scheduled to launch in 2019 and 2020, including five in Thailand, where demand for quality accommodation continues to surge.
Best Western Prime Square will mark the company’s entry into Chiang Mai, Northern Thailand’s cultural capital, and Best Western Premier Bayphere will become Best Western’s first hotel in Pattaya, the popular resort destination. This will be complemented by BluPhere Pattaya, BW Premier Collection – a stunning upscale beachfront hotel overlooking the Gulf of Thailand.
Best Western Chatuchak will provide the perfect base for guests seeking to explore Bangkok’s legendary Chatuchak Market, and Best Western Nada Don Mueang will become one of the closest hotels to Don Mueang International Airport – Bangkok’s rapidly expanding low-cost carrier terminal.
Finally, Best Western Premier Hotel Gulberg will open in Lahore, becoming the company’s first upscale property in Pakistan, and Best Western Premier Sonasea Phu Quoc – a beautiful beachfront property on idyllic Phu Quoc Island – will mark Best Western’s return to Vietnam.
Best Western now has a portfolio of 55 hotels and resorts in destinations all across Asia, providing more than 7,400 rooms and suites. Whichever hotel guests choose, they are guaranteed comfortable, international standard accommodation with intuitive service and modern facilities, including complimentary Wi-Fi as standard.
About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay CollectionSM by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260