Manila (Philippines) – August 6, 2014 – The first instalment of Pinoy Chikka, the Travel Forum series of Pacific Asia Travel Association’s (PATA) Philippines Chapter, attracted an overflow crowd of more than 800 travel and hospitality industry practitioners and members of the academe, at the SMX Mall of Asia. This talk series is aimed at continuously updating those involved in Tourism and Hospitality with the latest trends and best practices in the Industry.
Bannering the theme “The New Face of Tourism”, the highly successful event featured top-caliber personalities in their respective fields of endeavor. Former Tourism Secretary and now Chairman/President of the International School of Sustainable Tourism Mina Gabor discussed AgroTourism. Celebrity doctor, President and Medical Director of Belo Medical Group, Dr. Vicki Belo, spoke on Medical Tourism, while the Chairman of the ABS-CBN Lingkod Kapamilya Foundation, Gina Lopez, expounded EcoTourism.
PATA, now headquartered in Bangkok, is an international association founded in Hawaii in 1951. It counts among its members, governments, destinations, transport, hotels, tour operators, travel agencies, educational institutions, financial and consultancy services and media. Its mission is to enhance, encourage and support the growth, value and quality of travel and tourism in the Asia Pacific. The highly energized Philippine Chapter, as an extension of the association, is constantly seeking ways to help translate these global objectives into action in the local travel and hospitality industry.
PATA Philippines Chapter’s Pinoy Chikka was made possible with the support of Air Asia/Zest, Bluewater Resorts, Intercontinental Hotels Group, Just Jewels, Le Soleil de Boracay, Lighthouse Marina Resort, Nayong Pilipino, TIEZA and the Philippine Retirement Authority.
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 41 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, London and New York. Visit www.PATA.org
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