New book ‘Stand Out Hospitality’ delivers actionable strategies
Behind every flourishing restaurant, busy hotel, or beloved neighbourhood café lies more than good food, design, or timing – it’s where stories happen. Working in hospitality isn’t just about serving customers; it’s an opportunity for lasting memories. It’s an industry built on human connection, where every detail, from the first greeting to the final bill, shapes how people feel.
Yet, in today’s landscape of rising costs, shifting customer expectations, and constant pressure to do more with less, many independent operators find themselves stretched thinner than ever. The spark that once made them, and their business, feel alive can begin to fade under the weight of survival.
A rejuvenating call to action, Stand Out Hospitality: How To Have a Business You Love – That Loves You Back is the new book by award-winning industry veteran and business coach Cassie Davison, offering hospitality business owners a grounded and inspiring roadmap for rediscovering their clarity, confidence, and purpose. Drawing on more than thirty years of lived experience running and rebuilding venues from the ground up, Davison shows that thriving in today’s industry isn’t about following the latest gimmicks. It’s those who lead with authenticity, creativity, and resilience that build sustainable success.
Stand Out Hospitality is a much-needed catalyst for building a hospitality business that truly stands out. Structured into three accessible parts, Stand Out Hospitality is packed with relatable insight, stories from the frontline, and actionable guidance that helps business owners simplify, refocus, and reconnect with what matters most.
At the heart of the book is Davison’s simple but powerful framework: The Five Pillars of Stand Out Hospitality (Set High Standards, Stand Out, Define Your Identity, Build Belonging, and Tell a Great Story). Incorporating the interconnected nature of customers, team, and leadership to hospitality success, this framework extends far beyond mere tick boxes. These pillars are the foundations of successful independent hospitality businesses that are clear in their values, inspire team and customer loyalty, and stay strong and connected when the pressure’s on. With this in mind, Davison dedicates the final part of the book to helping readers focus on themselves – their energy, leadership, and building the sustainable success they deserve.
Davison firmly believes in starting small. By picking a pillar and making one decision today, readers can start to bring themselves back into alignment. Reinforcing the idea that these pillars are a mindset, not a destination, guiding questions conclude each pillar, designed to generate reflection and action.
In a time when the independent hospitality sector faces substantial challenges, Stand Out Hospitality is both timely and essential. Passionate that hospitality remains fundamental to our society, Davison’s voice cuts through the noise with both honesty and hope, proving that the future of hospitality belongs not to the biggest players but those that lead with heart.
Stand Out Hospitality, by Cassie Davison, is available to buy from 11th December 2025 on Amazon and in all good bookstores
